Website Marketing & SEO

Black Hat vs. White Hat SEO Services

We provide SEO services that honestly increase your page rank and web traffic. Your page rank:

  • Does not depend on monthly payments.
  • Involves creative solutions for an evolving industry.
  • Complies with current SEO standards.
  • Will not get your website blacklisted.


Some SEO companies offer ways to game or trick search engines by creating fake websites, cloaking or redirecting domain names and whatever the malicious tricks are for the season.

We do not offer any such "black hat" services and we strongly encourage our clients to avoid such services because they don't usually work, devalue the overall experience of the internet for everyone and often lead to your website being blacklisted from the search engines all together.

Read more about "Search Engine Optimization Practices" on Google's Webmaster Help Center.

Referred to as Internet Marketing, Online Marketing, Web Marketing and Internet Advertising, the business and art of bringing the right visitors to your website is a critical aspect of meeting your websites goals. Our business offers a full suite of marketing services to move your business forward, increase lead generation and improve your return on investment in internet services.

While we are accustomed to working with a variety of specialists to provide the most cost effective solutions for our clients, we also advertise the advantage of having one turn key production company. We keep a collection of all our clients logos, photographs, artwork, documentation and develop knowledge about the particulars of your company to expedite the production of a variety of marketing materials.

There are three sources of visitors to any website.

Direct

- A visitor enters your "www.domain-name.com" into the web browser.

Search

- A visitor finds your site using a search engine like google, yahoo, msn, etc.

Referring

- A visitor clicks on a link or advertisement on another website.

 

Direct

Visitors who visit a website by directly typing in the domain name usually got there through some marketing campaign. Whether it was through an email announcement or a fully-colored brochure, putting your domain out there in the physical world generates website traffic. Some businesses use one company for their website, another for logo design and yet another for design of business cards & brochures.

We provide consulting and full service production of a variety of print & electronic materials, including but not limited to:

  • Newsletters (both online & printed)
  • Business Cards
  • Brochures & Fliers
  • Post Cards
  • Banners
  • Newspaper & Magazine Ads

 

Search

For most websites a large portion of visitors will come from search engines like Google, Yahoo and MSN.

SEO refers to a broad range of "Search Engine Optimizing" techniques, which improve the chances that someone conducting a search for a particular topic will find your website. The three areas that we work with are:

  • SEO friendly website design
  • Keyword, Competition & Industry SEO Research
  • Link Promotion
  • Keyword Appropriate Content Development

One of the most influential techniques for improving a websites search engine exposure is buy increasing the number of reputable websites that link to your site. Search engines consider links from other websites to yours a "vote" for your website. Website links from websites that are popular, industry specific and follow good webdesign practices increase the search engine rank of your website more than ones that do not. While we offer "Link Promotion" as a service, we encourage our clients to invite reciprocal links with industry peers, list their companies on high value or industry specific directories and make use of social & business networking sites like linkedin.com.

 

Referring

When a visitor arrives at your website after clicking on a link on another website, on an advertisement, in an email or on a networking website it is considered a referred visit. We provide consulting and implementation of a variety of referral based marketing campaigns including:

  • On-line Advertising
  • Newsletter Emails, Email Advertising
  • Directory Listings
  • Links from Local or Industry Websites
  • Social & Business Networking
  • Video Networking