Benefits of Having a Website & Return On Investment

Whether it is your time, intellectual property, or money,
you have to invest to produce your website.

Here we discuss a variety of ways your website can make
your investment worth while.

• Legitimacy

  When you give someone a business card with your "@yahoo.com" , "@sbcglobal.com" or "@hotmail.com" generic email address and no mention of a website on the card, your credibility is decreased. For all anyone can tell, you came up with the idea for your business that very morning, got yourself a "@gmail.com" email address and printed out some business cards on your laser jet. When you have an email address "@YOURBUSINESSNAME.com" and a web address (with a website you are proud of), you are demonstrating that you are serious about your business and have invested in a website to give it legitimacy.

• A Powerful Sales Tool

  A website allows your potential clients or customers to view and browse your products or services 24 hours a day. It is an office or store that never closes.

• Competitive Edge

  A high end proffessional website will capture a larger market share.

• Leveling of the Field

  A website built by a talented website producer will capture market share from larger established businesses while requiring a fraction of the marketing budget.

• Marketing Collateral

  A website is a brocure or flier that can be constantly updated.

• Global Reach

  A webiste will bring you business and exposure far beyond the reach of your traditional community.

• Lighten Your Work Load

  There are a variety of ways having a website can save you time. Here are just a few:

  • Use your website to answer all your most frequently asked questions.
  • Provide key documents to your clients online.
  • Automate some or all aspects of sales, scheduling, shipping and data entry.
  • Make announcements quickly, professionally and easily using a Newsletter component.
  • Automate membership community subscription payments.

• Increased Equity

  From the moment you purchase your domain name, the value of your business grows significantly. The difference in value between a business with an established professional website and one without is signifigant. Selling a business without a website is like selling a car without tires.

• Advertising Revenue

  If there are people visiting your web site, then you have the potential to profit from advertising to them. Between Google, Amazon and Linkshare alone you can advertise just about any product. Advertising starts to cover other expenses at about 2000 unique website visits a month, at 20,000 it pays the rent, at +200,000 your website advertising becomes your early retirement plan.

• Work from Home

  Many businesses can benifit from the tax, commuting and office expense savings by using a website and a number of internet technologies to run a virtual office from home.